SPARK

Spark is Paramount’s year-round program to equip, inspire and engage employees around the company’s mission, strategies, values and culture imperatives. To drive awareness and participation in 2023, we developed the overall branding and launched a 360-degree promotional campaign around a one-day summit and ongoing events featuring internal and external speakers, workshops and more that brought employees together to spark more knowledge, conversations, connections and understanding about our business.

Through video content, promo materials, digital activations, an AR experience and more, we delivered a campaign that drew over 38,000 employee registrations across 200 sessions in more than 30 markets around the world.