ViacomCBS IDENTITY SYSTEM

ViacomCBS IDENTITY SYSTEM

To connect with all of ViacomCBS’ key audiences in a more compelling, cohesive way, we created ViacomCBS’ identity system — a consistent look, feel and voice that strengthens the company’s strategic position of being one global team.

This project was key in creating a shared identity for our newly merged company; it encompassed our brand strategy and positioning including Mission, Values and Imperatives, a comprehensive look, feel and voice and overarching brand architecture. Rolled out across the company globally, the identity system was applied to everything from employee communications to partner-facing campaigns, events and beyond.