TRADE CAMPAIGN

Paramount’s brand positioning — Popular Is Paramount — amplifies the company’s competitive advantage in making popular content and content popular.

To bring this to life for key audiences, including advertisers, investors and the trade media, we created a multifaceted campaign that celebrates the breadth and impact of our beloved content. Leveraging our iconic IP and using bold, impactful claims to back up our “popular” message, the campaign showed up on digital billboards and television spots in NYC and LA, prominent entertainment and trade websites, social media and more. And it was a big hit, generating plenty of buzz and solidifying Paramount’s image as the home of popular entertainment.